Managing a large crowd of people requires careful preparation and planning beforehand. When a group of people gathers for a specific purpose, various unwanted situations such as excitement, conflict, chaos, or provocation can arise. If the crowd gets out of control, both the individuals within the crowd and the officials managing them can be at risk of being crushed, injured, or even facing tragic outcomes.

Especially in the retail sector, times like store openings or busy holiday shopping periods significantly increase the number of shoppers inside stores. The increase in the number of shoppers, sometimes tenfold or twentyfold compared to a normal day, puts immense pressure on store staff and distracts their attention. Opportunistic individuals may take advantage of such crowds to commit theft, causing financial losses by stealing valuable items. Statistics show an increase in theft incidents and the theft of valuable items during such busy and chaotic times.

Store managers should proactively plan for days and times when crowds are expected to increase, ensuring additional store and security personnel are on hand, implementing electronic security measures against theft, conducting entrance-exit controls, and employing store monitoring methods.

Emergency response plans should be established by store management, and staff should be educated on appropriate actions during emergencies, including assisting in evacuating people from the store if necessary. Security personnel play a crucial role in this regard, requiring enhanced knowledge, skills, and experience, along with regular drills to be prepared for such situations.

Particularly during holiday seasons, special discount days, or the initial promotional days of new openings, thorough preparation is essential. Risk assessments should be conducted to implement preventive measures. Effective planning and timely measures will minimize potential problems, reducing both losses and the occurrence of unwanted emergencies such as injuries or fatalities.